Virtually every problem you will ever face as an operator has already been solved by someone, somewhere, at some resolution. Instead of treating each fire as totally unique, ask who has slain this dragon before - and find them.
When pitching B2B products, focus on understanding the customer's immediate pain points rather than debating revenue growth versus cost reduction. You're selling to people with personal motivations, not just organizations.
If you find yourself building an early stage startup in a high rate environment, use high interest rates to your advantage while you find product-market fit.
