Sep 24, 2025

What Business Are You Really In?

Many people answer this question by naming their product or industry. But substance is not the business. The business is the underlying mechanism that sustains advantage over time.

businessthinking
Aug 31, 2025

Every day is all there is

Life is a continuous present punctuated by rare moments of decisive significance. Endeavor to remain clear enough, still enough, and strong enough to act rightly when those moments appear.

thinking
Aug 24, 2025

Draw wisdom from everywhere

A powerful trap in learning is believing that consumption of content derives its morality from the social concensus of the author. To truly develop judgment and intuition, draw wisdom from anywhere.

thinking
Aug 23, 2025

You are not your market

The moment you start building a solution to a problem, you cease to be the customer. Your expertise becomes a double-edged sword, and you need to develop a "theory of mind" to understand your customers.

startupsthinking
Aug 22, 2025

All problems are solved problems

Virtually every problem you will ever face as an operator has already been solved by someone, somewhere, at some resolution. Instead of treating each as unique, ask who has slain this dragon before - and find them.

startupsthinking
Aug 21, 2025

Pain matters more than dollars

When pitching B2B products, focus on understanding the customer's immediate pain points rather than debating revenue growth versus cost reduction. You're selling to people with personal motivations, not just organizations.

startups
Aug 19, 2025

High rates are your friend

If you find yourself building an early stage startup in a high rate environment, use high interest rates to extend your runway while you find product-market fit.

startups